The Tools of Customer Value Management
Providing customers with good value, and doing so in ways that make good business sense, requires harnessing all of a business’s resources. The tools of customer value, which are embedded in Customer Value, Inc.'s Marketing War Room Software, offer ways of organizing information to help understand the your market, simulate the impact of changes, and design effective implementation plans:
Get prices that capture the full worth of your product’s advantages |
Evaluate how competitive your product is relative to competitors |
Determine a fair price for your product |
Understand where you need to improve, and where you need to change customer perceptions. |
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Compare your performance on key buying factors to the competition. |
Discuss customer needs with your key accounts |
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Understand the sources of your competitive strengths and weaknesses |
Identify improvement priorities that will be meaningful to customers |
Assign responsibility for value-improvement programs |
Track how key initiatives have affected business performance |
Identify the competitors who pose an actual or potential threat. |
Define your served market. |
