(Attribute Weight vs. Relative-Performance Scores)
The essence of customer value management is to field a product that outperforms the competition on the attributes that matter most to customers. The relative importance of the different attributes is captured by importance weights. Summing to 100%, the weights show which attributes matter most. The attribute-weight quadrant analysis (below) combines information about relative scores and importance weights.
Yellow line marks weighted center of gravity for relative performance scores
Vertical scale shows importance of the attribute
Performance on important attributes with low relative scores needs fixing
Attributes in the upper right contribute most to your overall performance score
Horizontal scale shows your performance score relative to average competitor
Click on the buttons for explanations of the parts of the diagram.