Marketing War Room™ Software
Customer Value, Inc.’s Marketing War Room™ is personal-computer software used for value-based product positioning, pricing, marketing, and selling. The blueprint for the software is Dr. Bradley Gale’s classic book, Managing Customer Value, the definitive guide for managers on how to define, measure, analyze, and improve customer-perceived value.
Release 6 is now available. Key tools of customer value management, including value mapping, head-to-head value comparisons, prioritization for performance improvement, and who-does-what-by-when tables, are all included. Release 5 adds important new capabilities and improved usability.
The Marketing War Room™ is must-have software for any product-line team that is trying to
- Measure customer perceptions of your products' performance-for-price relative to competitors
- Identify ways to improve customer perceptions of your products' value
- Set prices consistent with performance advantages, to build market share and improve profit margins
- Sell products based on value rather than on price
- Coordinate a value-improvement strategy across your line of business.
The Marketing War Room™ uses your data from market research, competitive intelligence, industry analysts, sales records, customer satisfaction surveys, expert evaluators, business plans and management judgment. It guides you in organizing this data into a coherent format and generates analyses that make it easy for you to derive insights and indicated actions.
Using the software
The Marketing War Room’s Control Panel provides a user-friendly interface for running the software. All of the tools described under Analyzing Customer Value, and others, are available in the software.
Customer Value Inc. periodically publishes Perspectives on Customer Value Analysis. Each edition in this series addresses a special topic in Customer Value Analysis and Strategy, and always provides tips for using the software effectively. Current and past Perspectives are available online.