Our Products and Services
CVI helps clients align their people and processes to the needs of customers, clarify their customer value proposition, and deliver superior performance on the factors customers use to choose among competing suppliers.
We can help you:
- understand how your brand stacks up against the competition in the eyes of customers
- identify how to reposition your product’s performance and price for competitive advantage
- select the management levers best suited to achieve your objectives
- align your organization behind your repositioning effort
Our services include
- Consulting on Competitive Marketing Strategy, to help product-line teams position their offers and set value-based prices, driving growth and profits.
- Marketing War Room Software™ for measuring and managing customer perceived value
- Customer Value Network, for practitioners working on competitive marketing strategies (product positioning, pricing, value selling, new product development, and marketing excellence) . This forum allows members to share insights on implementing Customer Value management.