About Customer Value, Inc.
Customer Value, Inc (CVI), founded in 1990 by Dr. Bradley Gale, is an action-learning and market-strategy consulting firm specializing in customer value management. CVI helps clients align their people and processes to the needs of customers, clarify their customer value proposition, and deliver superior performance on the factors customers use to choose among competing suppliers.
Customer Value Inc.’s services include:
- Marketing-Strategy Consulting , to help your product line teams improve their products’ competitiveness
- Marketing War Room Software for measuring and managing customer-perceived value
- Customer Value Network, for practitioners working on competitive marketing strategies (product positioning, pricing, value selling, new product development, and marketing excellence). This forum allows members to share insights on implementing customer value management.