The Customer Value European Network Agenda

Syngenta Crop Protection, Basel, Switzerland
November 16-17, 2005 
Agenda, European Division
Theme - Using the Value-Strategy Toolkit™ Toolkit for Product Positioning and Value-Based Pricing
Wednesday, November 16, 2005
1900 Networking reception and dinner at Le Provence Restaurant, Swissotel, Basil  
 
Thursday, November 17, 2005, Network Meeting at Swissotel Le Plaza, Basel
0830 Welcome and overview
Positioning Your Products for Market-Share
Gains and Price Premiums and New Features in DWR Release-5		 David Marshall & Bradley Gale
Bradley Gale, CVI
1000 Break  
1030 Self introductions (re marketing strategy issues, data, & tools) All Participants
1045 Bold Pricing Strategy Delivering Success Peter Robinson, Syngenta
1115 Using the DWR Software Tools at Syngenta David Marshall, Syngenta
1215 Discussion of issues raised by Syngenta All participants
1230 Lunch (Discuss session topics for next meeting)  
1315 Using the DWR Software to Analyze Actual Monetary Prices
versus Competitors 		Kevin Johnson &
Dara Deering, EBS
1400 Large, Big-Bet, High-Stakes Proposals:
Tools & Tactics for Winning 		Ed Auslander
Lord Corporation
1445 Break  
1515 Reviewing Monetary Prices vs. Economic Value with
the DWR Toolkit 		Clive Morton, BOC Gases
1600 Estimating Your Price Relative to Competitors Donald Swire, CVI
1640 Summary comments
  • Ideas/session topics for next CVN meeting
  • Takeaways from this meeting
Each participant
1700 Close