The CVI Advisory Board
The CVI Advisory-Board members have been generous in offering their guidance, suggestions and constructive criticism in helping Customer Value, Inc. develop and promote Customer Value Analysis and Value-Based Pricing. The Board members represent a variety of industries and bring varied backgrounds of experience and expertise to the discipline of Value-Based product strategy, pricing, and selling.
| Name | Specialty | Company | Products |
|---|---|---|---|
| Greg Funston | Strategic Pricing and Value Analysis | Freescale | Semiconductors |
Kevin Johnson |
Total Customer Experience |
Credit Union Development Association |
Financial Services |
| Kevin Lemke | VP Value Analytics & Strategic Pricing |
Stanley Black & Decker | Tools |
David Marshall |
Marketing Excellence |
Syngenta |
Agricultural Chemicals |
| Joe Murdock | Business Strategy and New-Product Competitiveness | Ferguson Beauregard |
Oil Field Equipment |
Tom Rebbitt |
Competitive Value Appraisal & Pricing New Products |
Perkins Engines |
Diesel Engines |
Jeffrey Saad |
Mergers & Acquisition Analysis |
Caterpillar |
Industrial Equipment |
Jeffrey Straw |
Marketing Strategy & New Products |
Solvay AP |
Advanced Polymers |