The CVI Advisory Board

The CVI Advisory-Board members have been generous in offering their guidance, suggestions and constructive criticism in helping Customer Value, Inc. develop and promote Customer Value Analysis and Value-Based Pricing. The Board members represent a variety of industries and bring varied backgrounds of experience and expertise to the issues of Value-Based Marketing, Pricing, and Selling.

 
 
Name Specialty Company Products
Donal Cox
Pricing Strategy
& Market Insights
Ingersoll Rand
Climate Controls
Gloria Farler
Strategic Marketing
Telstra
Telecom Services
Kevin Johnson
Total Customer Experience
Credit Union Development Association
Financial Services
Janet LeBlanc
Customer Value Management
Canada Post
Postal & Shipping Services
Joseph Marigliano
Value-Based Pricing
Trane

Air Conditioning Equipment

David Marshall
Marketing and Sales Excellence
Syngenta

Agricultural Chemicals

Bill Roxby
Product Management
Thermo King

Truck Refrigerators

Tom Rebbitt
Competitive Value Appraisal & Pricing
Perkins Engines
Diesel Engines
Jeffrey Saad
Mergers & Acquisitions
Caterpillar
Industrial Equipment
Jeffrey Straw
Marketing Strategy
& New Products
Solvay AP
Advanced Polymers