The CVI Advisory Board
The CVI Advisory-Board members have been generous in offering their guidance, suggestions and constructive criticism in helping Customer Value, Inc. develop and promote Customer Value Analysis and Value-Based Pricing. The Board members represent a variety of industries and bring varied backgrounds of experience and expertise to the issues of Value-Based Marketing, Pricing, and Selling.
| Name | Specialty | Company | Products |
|---|---|---|---|
Mark Barron |
Market Insight and Customer Value Management |
Trane |
Air Conditioning Equipment |
Donal Cox |
Pricing Strategy & Market Insights |
Ingersoll Rand |
Climate Controls |
Gloria Farler |
Market-Driven Strategy |
Telstra |
Telecom Services |
Kevin Johnson |
Total Customer Experience |
Credit Union Development Association |
Financial Services |
Janet LeBlanc |
Customer Value Management |
Canada Post |
Postal & Shipping Services |
David Marshall |
Marketing and Sales Excellence |
Syngenta |
Agricultural Chemicals |
| Joe Murdock | Business Strategy | Ferguson Beauregard |
Oil Field Equipment |
Tom Rebbitt |
Competitive Value Appraisal & Pricing |
Perkins Engines |
Diesel Engines |
Jeffrey Saad |
Mergers & Acquisitions |
Caterpillar |
Industrial Equipment |
Jeffrey Straw |
Marketing Strategy & New Products |
Solvay AP |
Advanced Polymers |